year2024
byOCHD Studio
- observation
- visual
on the shelf
A brand that only works in a presentation deck is unfinished. Packaging forces every decision into physical space: distance, light, material, and the few seconds someone spends deciding whether to pick it up.
form
Structure comes first — dielines, proportions, how type wraps a curve. I design for the object, then refine graphics so they support the shape instead of fighting it.
feel
Finish, paper weight, and the small moments of opening a box carry as much brand as the logo. Soft touch versus raw board changes the story before a word is read.
takeaways
When identity and packaging are developed together, the brand stops living as a flat mark and starts behaving like a product people remember holding. That is the test I bring back into digital work too.
