year2025
byOCHD Studio
- visual
- experiment
the question
Colour is often treated as the fun part — a late flourish once the logo and type are settled. In practice, the palette is one of the earliest decisions that decides whether a brand feels sharp, soft, loud, or quietly sure of itself.
palette
I start with three to five colours that already belong to the world of the brand: materials, light, mood, and the environments the work will live in. Everything else has to earn its place.
restraint
A strong palette leaves room to breathe. If every surface is saturated, nothing leads the eye. I test combinations in grayscale first, then reintroduce colour only where it clarifies hierarchy.
in practice
On recent work I locked a dominant, a support, and a single accent — then used photography and paper texture to create depth instead of inventing more swatches. The result feels intentional on screen and on shelf.
